Kerala which is believed to be as “God’s own country” has recognized as the prime tourist destination all around the globe. The state has rich treasures of natural resources, magnificent views, rich culture, Ayurveda treatment centres, wildlife paradise, potential workforce and systematized administrative structure make the state enough potential to attract the visitors from worldwide. In present scenario, the world is moving ahead under the supervision of “responsible tourism” to maximize the tourism possibilities positively and arranged the best suited ways to improve the sector.
Kerala is the first state of India, who carefully follows the concept of “Responsible tourism’ and gaining popularity by improving the tourism percentage. Responsible tourism is adhere for helping the state economy without disturbing any ecological or social system. This concept helps to improve the trade options and business possibilities which resulted in fair employment scope. Kumarakom is the live example in the state of RT and is the first place that is getting benefits by implementing the concept.
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